Price You Pay Podcast | Season 4 |Episode 1
How Two Women Built Athlete Funding That Works: AAF Founder Natalie Cook & CAN Fund Creator Jane Roos launch into it!
We sit down with CAN Fund founder Jane Roos to talk about the real cost of representing your country and why “showing up” is the most practical form of belief you can give an athlete. We connect Jane’s origin story and fundraising philosophy to why we built the Aussie Athlete Fund and how we can stop normalising pay to play sport.
- Jane’s life-changing car accident and the mindset shift that follows
- The early CAN Fund fundraiser and how small actions create ripple effects
- Why athletes have “no plan B” and why they bring a country together
- Donor journeys that work: invitation-based asks and meaningful touchpoints
- The anger behind pay to play and why the system still persists
- Creativity in fundraising: experiences, community events and supporters jerseys
- Art as impact: Jane’s “Who We Are” national canvas concept
- Reframing donations as “gifting time” and building belief
To get involved please visit our website at www.aussieathfund.com and choose your impact. Whether that's as a corporate partner, teaming up with an athlete in our Million Dollar Challenge, buying a supporters jersey or signing up to host a great Aussie Athlete barbecue. Sharing the fund's mission or even an episode of this podcast is how we grow and expand the reach to better support these young athletes. Pressing the follow button means that you won't miss an episode and giving us a great review is how these athletes' stories travel further afield.
Become a part of our athletes' success stories: Whether its a personal donation, a corporate partnership, a round of golf, or simply by spreading the word, your support has the power to uplift our athletes and inspire countless others!
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