2025 Athletes
The $1 Million Challenge, which is designed to stimulate individual athlete economies, and support their financial wellbeing as they pursue their green and gold dreams.
Please click on their profile to donate directly to their tax deductible Australian Sports Foundation (ASF) page to help them on their journey to the world stage and beyond.
If you would like to join the 2026 $1 Million Challenge:
JOIN HERE
*Athletes listed in alphabetical (surname) order.
2025 Athlete Award Winners
In 2025 AAF selected six Award winners from six different sports. Each winner received a $5,000 donation and were also selected to participate in the next steps towards learning to create a sustainable athlete economy as they join Elevate32.
🏆 Creative Content Award, powered by PlayaPower — Dominic Bechard
🏆 Standout Event Award, powered by Struddys — Alexandra Haydon
🏆 Media Excellence Award, powered by Publicis — Jackson Macdonald
🏆 Biggest Fundraiser Award, powered by Australian Sports Foundation — Bree Walker
🏆 Rising Star Award, powered by Raiz — Emily Whelan
🏆 Star All-Rounder Award, powered by The Star — Lexie Feeney
Elevate32
The Elevate32 Program is designed to designed to elevate skills and opportunities for 32 athletes through networking, education and opportunities.
The athletes were selected from the 100 athletes who competed in the $1 Million Challenge.
They weren’t necessarily the top fundraisers but are athletes who are prepared to work off the court, out of the pool or away from the track. They are those who were willing to show up, put in the effort, attend calls, complete the athlete fundraising training academy education modules, show initiative, were active in collaborating with their partnered business and/or actively seeking businesses to partner with.
Through the Elevate32 master class program, they are provided with further skills, tools, business opportunities and networks to help them soar to new heights.
