Price You Pay Podcast | Season 4 Episode 1

We sit down with CAN Fund founder Jane Roos to talk about the real cost of representing your country and why “showing up” is the most practical form of belief you can give an athlete. We connect Jane’s origin story and fundraising philosophy to why we built the Aussie Athlete Fund and how we can stop normalising pay to play sport. 

• Jane’s life-changing car accident and the mindset shift that follows 
• The early CAN Fund fundraiser and how small actions create ripple effects 
• Why athletes have “no plan B” and why they bring a country together 
• Donor journeys that work: invitation-based asks and meaningful touchpoints 
• The anger behind pay to play and why the system still persists 
• Creativity in fundraising: experiences, community events and supporters jerseys 
• Art as impact: Jane’s “Who We Are” national canvas concept 
• Reframing donations as “gifting time” and building belief