Price You Pay Podcast | Season 4 Episode 3

Tori West On Training, Travel, And Building A Sports Tech Company

We sit down with Olympian heptathlete Tori West to unpack what it takes to build a “dream heptathlon” while balancing real-life costs, work, and travel. We also follow her leap from regional sport in Townsville to a Swiss training camp, plus why she is building sports tech to give athletes control of their own data.

→ How heptathlon scoring works and why personal bests tell the real story
→ The psychology of event order across two days of competition
→ Growing up in Townsville, being shy, and finding confidence through boxing
→ Funding a sporting dream through stacked jobs, side hustles, and brutal schedules
→ Moving to Brisbane for an Olympic-level coaching environment and long-term growth
→ Building a company that helps athletes and coaches use training data better
→ The future of athlete data ownership, consent, verification, and athlete passports
→ Setting big goals for the Commonwealth Games and staying grounded under pressure
→ Giving back to regional sport and supporting athletes at every level